Meagan launched South Swim in 2024 following a two-decade career in the luxury fashion industry. Inspired by a deep reverence for two elemental forces—water and women—she envisioned a brand that redefines swimwear through artistic vision and technical innovation. South Swim was created to celebrate the beauty, strength, and resilience of the female form.

After earning her degree in Merchandising from the Fashion Institute of Technology, Meagan went on to work with some of the world’s most iconic fashion houses, including Alexander McQueen, Burberry, Givenchy, Celine, and Dolce & Gabbana. Having lived in both New York and London—and spending much of her time traveling to Paris and Milan for fashion weeks—she immersed herself in both the creative and commercial sides of the industry, specializing in merchandising, buying, and leading global wholesale teams. She always knew she would one day start her own brand, drawing on these experiences to shape her own creative perspective.

A passionate traveler and lifelong adventurer, Meagan feels most at home in the water—especially beneath the surface of a warm sea. Yet despite her love for swimwear, she often found the market lacking: a truly luxurious swimsuit, engineered to fit and support the body, was hard to find. With this insight and vision, South Swim took shape.

Today, Meagan and her husband split their time between the West Coast and Europe with their three young children. South Swim reimagines resortwear—reflecting the spirit of modern women with timeless, elegant pieces that move with them across the globe.


"I love everything exciting and adventurous, and I see art in everything—that’s what originally drew me to fashion," says Meagan.