Your Place in the Sun
How you spend your day matters. Let us take your sun protection seriously, so you can live your day radiantly.
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Let South Swim help you enjoy the rays mindfully.
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South Swim wants to block YOU. Our fabric is made of ultra-opaque microfibers that filter the sun's rays for a UPF of 50+.
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Feel, look, and do good with your suit. UPF (Ultraviolet Protection Factor) is used to measure the effectiveness of sun blockers. Our UPF 50+ blocks 98% of UV radiation from both UVA (skin aging) and UVB (skin burning) rays, significantly reducing your chance of over-exposure and skin cancer.
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Sun tip: if you can see light through a fabric, UV rays can get through too. Cover up consciously.
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Happy hour! Take it easy midday—lounge in the shade, enjoy a tasty beverage, long lunch, or anything that suits your fancy. 10-4 is when the sun clocks its strongest rays.
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Don’t be fooled by clouds or umbrellas. They reduce, but don't block.